Podcasting is taking this digital world by storm; it feels like every day, a new podcast is out on the market. This is because podcasting is a powerful way to connect with your audience. However, publishing your podcast is only the first step in the podcasting cycle; once your episode is published, it’s time to market the podcast!
When one hears the word marketing nowadays, social media are the first two words that come to mind, but we can market our podcast in other ways besides social media. Now, I’m not saying don’t use social media for marketing; I want to give you five additional marketing tools to utilize for your podcast journey!
Whether you’re a seasoned podcaster or just starting, these marketing strategies will help you with insights to broaden your podcast reach and gain listeners.
Collaborate With Other Podcasters
One of the best ways to reach new listeners is to be a guest on podcasts like yours. By being a guest on other podcasts, you’ll share your experience, expertise, and information at the end of the episode so listeners can subscribe to your show and connect with you.
There are plenty of groups on Facebook for podcasters who are looking for guests and guests who are looking for shows to appear on. Another way to be a guest is to pitch yourself directly to podcast shows you’d like to be a guest on.
The next three all go together.
Create a Website for Your Podcast
Where you host your podcast depends on whether there is a page included, but you can always buy your domain and create a website exclusively for your podcast. For example, I host my podcast on Spotify for Podcasters, and they include this page for my podcast. The page shows the description of my show, the episodes, the shownotes, the cover art, and the apps where people can listen; however, this isn’t a website per se.
If you’d like to create a website for your podcast, you’ll need to choose where to host it – like
Buy your domain, and from there, you can add all the content of your podcast.
Start a Blog
Within your website, you can blog about your podcast episodes, which is another way to market your podcast. However, each blog post has to be optimized for SEO (Search Engine Optimization) so it can rank on Google, Yahoo, Bing, etc.
By turning each podcast episode into SEO-optimized blog posts, you’ll reach organic listeners to your website and your show. But fair warning, this marketing strategy is a long-term commitment in order to see results. In another post, I’ll share the pros and cons of this approach.
I do offer this service to seasoned podcasters, especially those who don’t feel like they are good writers or writing can take them longer to finish. Send me an email at firstname.lastname@example.org to discuss details.
Email Marketing or Creating a Newsletter
Within your website and blog, you can integrate an email list and have your audience subscribe to your newsletter. Another way you can have people sign up is by including a link to your newsletter on the shownotes of each podcast episode. Lastly, when you are a guest on other podcasts, you can tell their listeners to join your newsletter.
One great way to encourage your listeners to sign up for the newsletter is to provide them with a freebie. A free guide, list, or resource that’s exclusive for those who join. Within the newsletter, you can send your subscribers exclusive content, special announcements, promotional codes, and updates about new episodes.
Attend Networking Events
What better way to find listeners than to meet them in person? Get right in front of your audience at networking events. Find business networking opportunities in your community to attend. There are also events specifically for podcasters; that’s an option. Or, if you’re feeling bold enough, you can host your own networking event.
These are only a few of the many ways one can market their podcast. If you would like a list of 30 different ways you can market your podcast, you can download the list here. As a podcast coach, I can help you set up a marketing plan for whichever strategy you choose.
With Love, Heidy
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- Five Ways to Market Your Podcast
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