One of the biggest questions new podcasters ask is how do they grow their podcast. Well, there are many different ways you can grow your podcast. However, many variables come into play when it comes to podcasting. Like what your topic is, who your audience is, and how you are marketing your podcast, just to name a few.
In another post, I wrote about five different ways to market your podcast, and there is a list of 30 ways you can market your podcast in my Stan Store. But today, I want to talk about one of my favorite ways to market podcasting – by turning each episode into SEO-optimized blog posts. Specifically, I will discuss the pros and cons of marketing your podcast with blog posts.
How to Turn Your Podcast Episodes Into Blog Posts for Marketing
Here is a quick overview of how I actually turn my podcast episodes or a client’s podcast episode into blog posts. First, I listen to the episode; while listening, I get three key points that stand out. I elaborate on those three key points with what the guest or host says to meet the word count needed for SEO. Then, I optimize the blog post for SEO.
Now, let’s get into the pros of this marketing strategy.

Increase Visibility
People underestimate the power of SEO or Search Engine Optimization, but that is how everyone finds everything online. When people search on Google, Bing, or Yahoo (mainly Google), whichever articles or videos come up first, have the best SEO ranking for what the person is looking for. If your podcast talks about something someone is searching for and you have a blog post about it, chances are they will find your post and listen to the episode. This is another way for listeners to find your podcast and for you to widen your audience.
Targeted Audience Reach
With the specific keywords in your blog post, you’re going to reach people who are interested in the niche your podcast is about. This way, you’ll reach your target audience, and it’s another way to build a community around your podcast.
Content Repurposing
Turning your episodes into a blog post is repurposing your content. This is actually a growth strategy for podcasting. You want to reach your audience where they are, and people like to receive their content from different mediums. For example, some people like videos, others like audio, others like to read, and some like a combination of all. Consider why filmmakers turn books into movies. And people, even though they have already read the book and know the ending, will still see the movie. It’s content repurposing!
Now, let’s get into the cons of this marketing strategy.
Time-Consuming
If you are producing the podcast yourself, this will be another thing added to your endless to-do list. Writing, editing, formatting, scheduling, and marketing blog posts are time-consuming. There is also research involved for keywords. Lastly, to rank on Google, you must post consistently.
If the resources are available, I recommend outsourcing this task. Email me at heidy@heidydelacruz.com to discuss the packages available for this service.
Also, remember that it takes time to see results with this strategy. One must be consistent and patient.
Limited Conversion Metrics
While blog posts attract readers, knowing how many of those readers convert to subscribers to your podcast can be challenging. Different from some other marketing strategies, the direct correlation between blog engagement and podcast subscribers may take time to become noticeable.
Remember that the effectiveness of marketing strategies can vary based on your podcast’s niche, target audience, and overall marketing goals. Balancing SEO efforts with other promotional tactics can create a well-rounded approach to podcast marketing.
Is This Strategy Right for Your Podcast
The only way to find out is to invest the time and see if the results are positive. SEO is what drives any marketing strategy. SEO is a need whether you market on social media platforms or your website.
I hope this post was helpful! If so, please share with a fellow podcaster.
With Love, Heidy
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