Marketing your online business can sometimes be a hassle. There are many ways you can go about it, and the online world is consistently changing. But if you’re looking for a new way to market your online business, I want to ask: have you thought about podcasting? If not, here are three reasons why podcasting is an excellent way to market your online business.
Establishing Authority and Expertise
With podcasts, you’ll dive deep into the topics related to your industry. With each episode, you’ll showcase your experience and knowledge to provide value for your audience. Talking on podcast episodes provides the opportunity to give your audience more explained details and share personal experiences that other marketing tools do not.
Marketing on podcasts positions you as a thought leader in your industry. Listeners are more likely to engage with businesses that are perceived as authorities in their field.
Also, inviting guest experts in your field will enhance credibility and will help you reach a new audience and even clients.
Building a Community and Connection
Since podcasts allow you to reach more people, you can create a community and connection around your show. Podcasts create a personal connection with your audience. Hearing your voice and your guests’ voices can help humanize your brand, making it more relatable and trustworthy.
Listeners can create a sense of loyalty when they subscribe to your show because they want to hear from you on a regular basis. This builds a community of engaged and loyal followers who are more likely to support your business and its offerings.
The great thing about podcasts is that they can be interactive. You have to include the option to have your audience send you questions, and you can answer them on the show. That will make them a part of the show.
One last thing to remember – not everyone is on social media, so you’ll definitely reach a new audience with podcasting. Also, you won’t have to worry about social media’s algorithms.
The Content is Timeless
People will be able to find your podcast episodes for years to come. Think of it like YouTube videos – those live on forever. Podcasting is timeless in the same way. Even if a person isn’t ready to become a client yet, they will receive knowledge and advice from you, and once they are ready to become a client, they will already have built that trust from listening to your podcast.
Bonus Reason – Repurpose Your Podcast Episodes
One of the best things about podcast episodes is that you can repurpose them for other marketing tools. For example, you can take each of your podcast episodes and turn them into SEO-optimized blog posts. This will help gain organic traffic to your website and your podcast.
Market Your Online Business with Podcasting
If you are looking to start a podcast – I have a free checklist, equipment, and tools list just for you. Sign up for my podcast newsletter and receive yours today. If you have any questions about podcasting and how to start your own, schedule a call with me to discuss.
With Love, Heidy
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