I’m sure the way you market your business has changed throughout the years. Depending on when you started and how long you’ve been in business, you’ve probably had to shift your marketing strategy. So, today, I want to talk about why you should market your business on podcasts. These reasons are for either an online or brick-and-mortar business.
One thing for certain is that marketing is constantly changing. Years ago, we didn’t have social media like we do now. Marketing was done through magazines, newspapers, billboards, and TV commercials. However, things have changed to social media, newsletters, and podcasts.
So, why podcasts? I’ll tell you why.
Podcasters are the Most Trusted Media Personalities
Research data released by Acast shows that people trust podcasters more than YouTubers. This is important in an era where misinformation is rising, and many feel that news outlets mislead them.
This screenshot shows another example of the trust listeners have in podcasters – listeners only buy a new product with an endorsement from someone they trust. If your business sells products, then you should market your business on podcasts!
You Need to Be Where Your Audience Is
Think about your target audience—if they are between the ages of 18 and 34, they are listening to podcasts.
For this age range, podcasts are almost as popular as television! I’m sure the data will change as time goes on, and more people will consume podcasts because of their increasing popularity.
So, if this age range isn’t your target audience – it’s okay to market your business on podcasts still and get ahead of your competitors.
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Marketing Your Business on Podcasts is Faceless Marketing
Have you heard of the new marketing trend, “faceless marketing?” It is where you don’t have to show your face in videos or pictures on social media. But let me tell you, faceless marketing has always been a thing because blogging has been a way to market, and you don’t need to show your face. The same thing applies to podcasting.
Podcasts are audio-only content that people usually listen to when they are exercising, doing laundry, doing dishes, cooking, etc. Recently, people have been adding videos; however, audio-only videos are still more popular. So, when you market your business on podcasts, you don’t have to show your face, so it’s “faceless marketing.”
How to Market Your Business on Podcasts
There are a variety of different ways to market your business on podcasts.
- Sponsor an episode or pay for an advertisement spot on a show.
- You will need to provide a short clip for the podcaster or producer to add to the episode or send a script to have the host read it.
- Guest Appearance
- Being a guest on podcasts can help you market your business. You’ll talk about your journey and your business. It’s usually best practice to have a freebie or promo code/discount available for listeners.
- Start Your Own Podcast
- By launching your own podcast you’ll always be marketing your business and this can help you find more clients as well.
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Want more information about starting a podcast – check out my freebie – How to Launch a Podcast Digital Download.
In Conclusion
Podcasting is the future! It was first started in 2004 and gained popularity in 2014; it is now 20 years later, and its popularity continues. Get ahead of your competitors if they aren’t on podcasts yet because they soon will.
Lastly, having a podcast as part of your business marketing strategy is an evergreen strategy that runs continuously behind the scenes.
With Love, Heidy
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