You’re a small business owner; you have your website and your Instagram following. You get your leads that way, and you are making great sales. Everything is going great, your business is thriving, and then all of a sudden, Instagram deactivates your account. Now what?

Do you have a way to communicate with your customers outside of Instagram? Well, you can if you start one today. Here are three reasons why all small business owners should have an email list.

If Social Media Shuts Down, You Can Still Contact Your Email List

We’ve seen it before: Instagram and Facebook not working for a whole day. People tend to lose their minds when this happens, and if it happens once, it will happen again. You will still have access to your customers by building your email list, even if social media isn’t working. Why? Because your email list is independent of social media. If you are solely depending on Instagram for your sales leads, then the day that it does not work is a day you will lose sales. And we don’t want that. Also, with your email list, you can contact everyone simultaneously instead of having to send individual messages, like direct messaging on Instagram. Everyone gets the same message at the same time.

Inform Your Email List About Products and Services First

Your email list is the best way to community with your customers. You can share your new products and services with them first. That gives them priority over those who are not subscribed and provides loyalty to you. FOMO, or fear of missing out, is a popular marketing strategy that works, and your email subscribers won’t have to deal with FOMO with your business because they will know FIRST what you are providing them. You are putting your email list first, and in return, this will generate continuous sales because your customers will feel valued and appreciated. Major corporations do it; why not you?

You Create Your Own Community

You don’t own your Instagram account; Facebook does, so they can de-active your account at any time, and I’ve seen it happening a lot recently. But your email list, that’s yours! Those are your people, your customers, your very own community! You can create exclusive content for your community, offer a special promotion, and so much more. You are giving them a sense of belonging. Everyone loves that. So go ahead and start your own community with your email list!

In Conclusion

We cannot only rely on social media to generate sales because it’s not dependable. With your email list, you will still have access to it no matter what happens to Facebook or Instagram, you can always keep in touch with your customers and let them know what’s going on first, and you’ll have your very own community! I’m sure there are more benefits of having an email list, but I think these are the top 3. Can you think of other reasons? Share your thoughts with me.

With Love, Heidy

Is a personal development newsletter an interest of yours? With a little bit of poetry? A little of opinion pieces? And some faith-based encouragement? Sign up for my Substack newsletter, “Into My Thoughts.”

Other Posts You May Enjoy:

• Why I Decided to Create a Podcast Course
• Ways to Support The American Dream in The Eyes of Immigrants Podcast and Why Each is Important
• How to Obtain EB1-A Green Card AKA Einstein Visa with Ranjeet
• Why You Should Use Pinterest For Marketing
• This Latina Travels with Bianca Alba