When it comes to marketing your podcast, Pinterest may not be the first platform that comes to mind. However, Pinterest has established itself as a powerful marketing tool for driving blog traffic and increasing brand visibility, so why not use it for your podcast? Today, I’m sharing why you should consider Pinterest as a marketing strategy for your podcast. I’ll share benefits, and I’ve collaborated with a Pinterest Manager who will provide actionable tips to optimize your Pinterest!
Why Pinterest?
The biggest reason to use Pinterest for marketing your podcast is that it is an evergreen marketing strategy. Evergreen marketing means that if you post timeless content, your pin will be relevant and drive traffic to the link for months and years. We should work smarter, not harder, on our online presence.
Benefits of Using Pinterest for Marketing Your Podcast
- Audience Reach
Pinterest isn’t only for DIY projects and recipes. Think of Pinterest as a visual search engine where people are actively seeking inspiration and ideas. With people from diverse niches, Pinterest can help you tap into a global audience interested in your content. Remember, there’s an audience for every niche.
- Longer Content Shelf Life
I mentioned before that Pinterest is an evergreen marketing strategy. This is because Pinterest posts have a longer shelf life than social media posts. I posted a pin in 2023, and it’s still driving traffic to my website.
- Increased Traffic
Since pins have a longer shelf life, this also helps increase traffic over time. The number of users on Pinterest broadens your website’s audience.
- High Conversion
Pinterest users often have a strong intent to act, whether learning a new skill, solving a problem, or purchasing a product. Aligning your content with user intent can boost your conversions.
- Cost-Effective Marketing
Yes, starting a Pinterest account is free! So, whether you’re running a tight marketing budget or just starting, Pinterest offers an organic way to grow your brand without too much advertising costs.
How to Optimize Your Pinterest for SEO
Now, I will have Pinterest Manager Rita take it away with optimizing your Pinterest for SEO.
When most people think of Pinterest, they imagine DIY projects, travel inspiration, or recipes. But for bloggers, businesses, and brands, Pinterest is a powerful search engine and conversion tool that drives long-term traffic and sales.
Unlike social media platforms, where content fades quickly, Pinterest pins can resurface months or even years later, continually attracting new audiences.
If you’re not using Pinterest strategically, you’re missing out on a huge opportunity.
I like to say Pinterest is a search engine with social media vibes. However, to make the most of Pinterest, a solid optimization strategy is essential.
Optimizing your Pinterest profile is key to maximizing reach and driving traffic to your content, whether it’s a Substack newsletter, website, or blog. A well-optimized profile improves visibility in Pinterest search results and boosts the chances of converting visitors into followers or subscribers.
Tips for Optimizing Pinterest:
- Pinterest Business Account – Set up a business account to unlock analytics, rich pins, and better visibility.
- Claim your website – When you verify your site, Pinterest recognizes you as the official owner, this helps establish trust with both the platform and your audience.
- Optimize Your Profile – Add keywords to your bio and include a clear call to action.
- Create Keyword-Rich Boards – Use relevant keywords in your board titles and descriptions.
- Design Click-Worthy Pins – Use bold text, high-quality images, and compelling CTAs to grab attention.
- Keyword-Optimized Pin Descriptions – Include relevant keywords naturally within pin descriptions to improve discoverability.
- Post Consistently – Pin fresh content regularly to stay visible in Pinterest search results.
- Link Pins to Strong Landing Pages – Direct traffic to your blog, product page, or newsletter (like Substack) to increase conversions.
Benefits of Pinterest Marketing:
- Evergreen Traffic – Pins stay discoverable for months or years, bringing consistent visitors.
- High-Intent Audience – Users actively search for ideas, solutions, and products, making them more likely to convert.
- SEO-Friendly – Pinterest makes it easier for small businesses and creators to gain visibility and traction.
With the right approach, Pinterest can help drive more subscribers, traffic, and sales for your business or content.
Start implementing these tips today and watch your reach grow.
For more Pinterest tips and advice, you can reach me on
Instagram – @pincreativestudio
Substack – https://pincreativestudio.substack.com
My website – www.pincreativestudio.com
Thank you so much for that insight, Rita!
Rita helped me with my Pinterest reach and engagement, so it felt right to collaborate with her on this post!
Get Started With Pinterest
If you’re not already using Pinterest, today is the day to start! Rita provided easy, actionable steps to start, so there are no excuses.
Remember, Pinterest is a long-term game. Results may come months or even years after starting, but sticking with it will be worth it. You can have revenue from one blog post you published today 5 years from now. I use Pinterest for my blog, weekly Substack newsletter, and podcast.
If you have any questions, please reach out to Rita or myself!
With Love, Heidy
Check out my SEO Guide and Free Podcasting Resources at – https://stan.store/heidydelacruz
Sign up for my newsletter to join the podcasting community and receive the latest tips and insights!
Other Posts You May Enjoy:
