As an aspiring podcaster, you’re entering into new territory, and this can be an exciting and overwhelming experience. As you start your new podcasting journey, it’s essential to understand the roles in the podcasting industry so you know who to reach out to for your specific podcasting goals.
This guide will also help those who want to join the podcasting industry as a service provider, helping you narrow down the services you want to offer to podcasters. You may want to help everyone with their podcast, but it’s best to stick to your zone of genius to provide the best service possible.
Let’s talk about the roles in podcasting.
Podcast Coach
A podcast coach is a professional who guides aspiring or current podcasters to improve their content, delivery, and podcasting skills. Podcast coaches can also help people launch their podcasts by walking them through the step-by-step process of setting up their podcast. Think of a podcast coach like a personal trainer for your show.
The key responsibilities of a podcast coach include mentorship, guidance, providing feedback, offering advice on content development, and helping to build confidence.
If you’re just starting out or looking to improve your podcasting skills, hiring a podcast coach is the best move.
Podcast Manager
A podcast manager is the operational lead. It’s the person who oversees the day-to-day tasks required to keep the podcast running smoothly. For example, the podcast manager would handle scheduling episodes, coordinating guests, uploading them to the podcast hosting site, and also manage marketing strategies. However, that last one may be more for a podcast strategist, which I’ll get to a little later.
If you’re needing someone to focus on the administrative side of things, so you can focus on recording and interviewing, then hiring a podcast manager is the way to go.
Podcast Editor
A podcast editor handles the technical aspects of the audio quality of your podcast. Their key responsibilities are noise reduction, balancing sound levels, removing filler words or mistakes, adding music or sound effects, and ensuring a polished episode.
As a new podcaster, you may want to try doing editing yourself at first, but keep in mind it’s a learning curve and may take you longer in the beginning. I wrote an article providing tips to help you reduce your editing time. However, if you reach the point where you can outsource editing to a professional, I highly recommend it.
Podcast Strategist
A podcast strategist is a professional who focuses on the growth and positioning of a podcast within a niche. For example, they work on audience analysis, analytics, content planning with SEO insights, brand development, monetizing strategies, and performance optimization.
Hiring a podcast strategist is something that seasoned podcasters should do, not beginners. Initially, podcasters should focus solely on finding their rhythm and producing great content. Once you’ve got your reps in, bringing on a podcast strategist is the next step.
Podcast Producer
A podcast producer blends creative vision with project management. A podcast producer is ideal for larger operating podcasts that need a comprehensive management approach. Podcast producers’ key role is to develop podcast content, manage the production schedule, oversee content quality, and coordinate teams. The role of a podcast producer may also include additional responsibilities.
So, if you’re running a podcast company, having a podcast producer is ideal.
Conclusion on Understanding the Roles in Podcasting
Each role in podcast production adds distinct value to your show. By identifying these roles, you can build the right team to help you achieve your podcasting goals. Whether you need guidance, operational support, technical expertise, strategic planning, or comprehensive management, there’s a professional out there who can help elevate your podcast.
How can I help? If you’re looking to launch a podcast, I have the perfect podcast course for you! Become a podcaster in six weeks or less. Check out all the information here.
With Love, Heidy
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