The Importance of an Evergreen Marketing Strategy
You know you need a marketing strategy if you have an online presence, like a writer, author, independent journalist, podcaster, or online business. When people say “marketing strategy,” social media is usually the first thing that comes to mind. But if you’re anything like me, you’re not a fan of social media for marketing. If…
Navigating Different Worlds: Chinese, Vietnamese, Taiwan, and American
In this episode, I spoke with Kathy, a transformational coach, about her unique experience as a first-generation child of immigrant parents from two different countries. Kathy shares heartfelt stories about her upbringing, cultural identity, and navigating life as an immigrant child, but mostly navigating different worlds. Kathy’s mother, a Chinese refugee from Vietnam, and her…
10 Reasons to Prioritize Long-Form Content for Next Year
We are approaching the end of the year, and it’s time to review how our marketing strategy performed this year. We should ask what worked, what didn’t, and what we can change for next year. If something works, continue doing it for next year. If something didn’t go as well as you’d like, you can…
The Empowered Woman’s Path: Marta’s Journey
Today’s guest is Marta Spirk, author of The Empowered Woman and a Brazilian immigrant who moved to the U.S. at 23, nine months after having her triplets. Marta has worked as a freelance court interpreter and is now a visibility strategist and recording artist with two published books and a podcast. Her passion for learning…
How Ads Can Help Grow Your Podcast: Should You Use Them?
A common question that new podcasters want to know is how they grow their podcasts. When you start a podcast, you have a message to share with the world. Although your target audience isn’t everyone in the world, you want to get your message across to your audience. So, how exactly do you do that…
Education as a Gateway to Opportunity
Today’s guest is Aimee Portes – who shares her journey of immigrating to the U.S. from the Dominican Republic. Aimee reflects on her early life in the Dominican Republic. She explains how financial pressures led her family to move to the U.S. to pursue better educational opportunities. She describes initial culture shocks upon moving, including…
Want Minimal Audio Editing? Try These Tips!
Did you know it’s best practice not to record and edit your podcast episodes on the same day? This is because recording and editing require a different mindset. You can batch record or batch edit, but try to do them on separate days. (Batch recording or batch editing is when you record or edit multiple…
“We Have All Been the Others” with Pat Marino
Today’s guest is Pat Marino, the author of “We Have All Been the Others”: Reflections of a First Generation’s Daughter on Belonging, Democracy, and a New American Dream.” Pat is a historian and was a high school ESL teacher. In her book, she shares about her grandparents’ experiences living in a segregated Chicago. So, for…
My Podcast Won An Award
Back in August, I shared on Medium that my podcast had been nominated for an award. Now, I am so excited to report that it has won the award! I’ve already shared on social media the great news. Now I decided to share the process of being nominated and winning in case anyone else is…
The Journey from an Immigrant to HR Consultant
Today’s guest is Solveiga Jaskunas. She is an HR consultant and career coach. Today, she shares her journey as an immigrant from Lithuania to the United States. We discuss her childhood under Soviet rule, the challenges she faced adjusting to life in America, and her passion for helping other immigrants professionally. Solveiga shares how growing…
