In a world saturated with social media noise, email overload, and ever-changing algorithms, podcasting stands out as one of the most effective and underutilized marketing strategies available today. While hosting your own podcast has its advantages, becoming a guest on other people’s shows can be equally—if not more—impactful. Whether you’re a business owner, creative entrepreneur, coach, or advocate, being a podcast guest allows you to amplify your message in front of targeted, engaged audiences.
For today’s post, I am collaborating with visibility coach and speaker Steph Wharton. Steph and I met through Threads, and we’ve collaborated on different podcasting virtual summits. She hosted me as a speaker on her Latinx Speaker Directory for Hispanic Heritage Month. Recently, she launched her Speaker Movement Group, and now she will bring you a few benefits of going on a visibility tour. While I share five powerful reasons to be a guest on podcasts as a marketing strategy.
Access to Engaged and Loyal Audience
I don’t know if you know this, but podcast listeners are the most loyal audience. They spend 20 to 60 minutes, and sometimes more, intentionally listening to a podcast host. Typically, they listen while multitasking, like commuting, doing chores, or working out. That level of attention is rare in today’s quick-attention-span society.
As the host interviews you, you’re tapping into their loyal and engaged audience. They trust their host, and now you’re building a connection and trust with them. Their listeners are more receptive to your story and message because you’re introduced by someone they already know, like, and trust. This isn’t to be taken lightly.
As a guest on podcasts niched to your message, you will be speaking to an audience that aligns with your ideal customer or client. Keep that in mind.
Build Instant Authority and Credibility
In a world where everyone is an “expert” on quick tips on social media, genuine expertise still wins. Podcast guesting gives you the space to share your story, knowledge, and insights deeply and authentically. Unlike social media, where the shelf life of the video or post is just hours. Podcasts are evergreen, meaning listeners can find your episode months or even years later. This helps build your credibility in a meaningful, long-lasting format.
Being invited to speak on a podcast or having your pitch accepted positions you as a subject matter expert. Over time, the more podcasts you appear on, the more it helps solidify your authority within your industry or niche.
Tip: Create a Spotify playlist of all guest appearances, include it on your website, bio, and press kits.
Long-Term Exposure Because Podcasting is Evergreen Content
Most podcasts live on platforms like Apple Podcasts, Spotify, and YouTube indefinitely. That means people can find your interview months or even years later. Unlike live webinars or Instagram Stories, your voice continues to work for you around the clock and for a longer period.
Additionally, many podcast hosts provide show notes, links, and transcripts that include your website, lead magnet, or social handles—boosting your SEO and increasing organic traffic over time.
Every interview is an opportunity to plant seeds that will grow long after the episode goes live. Podcasts are SEO and evergreen marketing magic!
Expand Your Network and Unlock New Opportunities
Podcasting isn’t just about gaining listeners—it’s also about forming relationships. Each interview gives you direct access to the host, and many of those connections lead to unexpected opportunities: collaborations, referrals, speaking invites, guest blogging gigs, or even future podcast swaps.
If you show up professionally and deliver value, you become someone hosts want to introduce to others in their circle. And in today’s business world, relationships open doors.
I cannot tell you how many guest referrals I’ve received from other guests. I’ve also had guests refer clients—all because of the connections I’ve made through my podcast.
Networking through podcast guesting is often more meaningful (and less awkward) than pitching cold on social media.
A Cost-Effective, High-ROI Marketing Strategy
Let’s be real—ads are expensive, social media is unpredictable, and video production takes time. Podcast guesting, on the other hand, is low-cost and high-impact.
All you need is a good microphone, a solid pitch, and a willingness to share your story. From one 30-minute conversation, you can gain exposure, grow your audience, and even generate leads. Plus, each interview can be repurposed into social media clips, email content, and blog posts—maximizing your reach without reinventing the wheel.
One well-placed interview can outperform weeks of content on other platforms. I’ve shared before some of the opportunities I’ve had since I launched my podcast.
Now, Steph will share the benefits of going on a visibility tour, such as guesting on podcasts.
Benefits of Going on a Visibility Tour
A Visibility Tour is when you set an intention to book multiple public speaking engagements all in one go. Essentially, you spend a set amount of time—perhaps a day, week, or an entire month—making this a priority for your brand. This means you intentionally focus on sending out pitches to different event organizers, community hosts, and, you guessed it, podcast hosts.
This visibility strategy allows you to spend time laying the groundwork today so that, for the next three to six months, multiple speaking engagements and podcast interviews will go live on autopilot. You now have other people’s content doing the heavy lifting—sharing your story, growing your impact, and attracting new folks into your community.
If done intentionally, you can strategically plan your Visibility Tour so that it grows your thought leadership and impact right in time for an upcoming marketing campaign, book launch, or project you want to share with larger audiences. Allowing you to create more reach and revenue without sacrificing rest.
Learn more about the visibility tour on Steph’s website.
Conclusion to be a Guest on Podcasts as a Marketing Strategy
Podcast guesting is more than just a visibility hack—it’s a smart, sustainable way to grow your influence, expand your network, and build trust with the people you’re meant to serve. Whether you’re just starting out or already established, there’s a podcast audience waiting to hear from you and learn from your experience!
So what are you waiting for? Start researching shows, crafting your pitch, and preparing your message. The mic is open—step up and own your voice.
And thank you to Steph for collaborating with me on this post.
With Love, Heidy
Check out my SEO Guide and Free Podcasting Resources at – https://stan.store/heidydelacruz
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I loved collaborating with you on this article Heidy!! Really excited for folks to share more of their story through podcast guesting and leverage this new visibility for their business!