Three Reasons Why You Should Start a Podcast

A podcast studio, there are two chairs, two women sitting in each chair. One is interviewing the other, and there are microphones and lights.
Me interviewing a guest for my podcast. Photo by 1L2L Productions

Have you thought about starting a podcast? If so, why haven’t you started? Is the feeling of not knowing where to start holding you back? Is getting the equipment to start holding you back? Maybe, it’s because you think that no one will listen? Or maybe you’re feeling overwhelmed because podcasting is something you’d like to do but you’re unfamiliar with the industry. 

Well, if you resonate with any of those questions then fear and doubt is holding you back and I want to help you overcome that. So, here are three reasons why you should start a podcast.

Build a Community with Your Podcast

Regardless of the topic you want to speak about there is an audience for it and the beautiful thing about podcasting is that you can build a community. When I started my podcast in 2022 I had no idea that it would be listened to globally. Currently, people in over 90 countries have listened to my show so think about the potential that yours will have. 

You have a unique voice, viewpoint, opinions, and experience – sharing them will attract like-minded listeners, which will create a sense of community around your podcast. With this community that you are creating you can build relationships, network, and even collaborate with some of your listeners. The possibilities are endless. 

Let me give you one example of how my podcast led to a collaboration and then a leadership opportunity. I had the pleasure of being a guest on Life With Francy Podcast. Francy is from Puerto Rico but currently lives in Kansas. After being on her show I asked her to be on mine to talk about her immigration journey, so this turned into a collaboration. 

From there she was invited to lead a monthly podcast networking event for Women in Podcasting Facebook Group. And she requested for me to be a co-leader with her! So for a few months at the beginning of the year, I was co-leading a podcast networking event. I got to meet other great podcasters and expert guests.

Multiple Sources of Income

Did you know that you can make money from podcasting? According to Forbes Advisors, there are eight ways to make money from your podcast. 

  1. Affiliate Codes or Links
  2. Consulting or Coaching
  3. Sponsored Ads or Episodes 
  4. Promoting your services or products 
  5. Subscriptions or Memberships 
  6. Advertising Networks
  7. Selling Merchandise
  8. Donations 

Depending on which hosting platform you choose you can make money from ads with them. For example, Spotify has an advertising program where if you achieve 100 new followers every month they will pay you per listen. 
Lastly, according to The Verge podcasting will be a $4 Billion industry by 2024! So there is plenty of money to be made. 

Expand Your Skills

Podcasting requires a variety of different skills like recording (content creation), audio editing, video editing, public speaking, marketing, writing (descriptions and show notes), planning, organization, and more. As you dive into podcasting, you will develop and polish these skills, which can lead to more opportunities but also personal and professional growth. 

Also, you can discover skills you didn’t even know you had with podcasting. For example, I didn’t know I was good at interviewing people until I started podcasting. I’ve gotten compliments before from my guests saying how I asked good questions and dove deep into subjects, but also I made them feel comfortable to be open and share details.

I Want to Help You Launch Your Podcast

If you’ve gotten this far and you’re still not convinced or feeling overwhelmed about starting, I want to help you! I am hosting a live 6-weeks podcast course where I will walk you step by step on how to launch a successful podcast. The course will cover everything from discovering your why, what’s your niche, choosing a format, creating the cover art, editing, equipment, scheduling, hosting sites, and more.

Class will start on Tuesday, September 5th at 7 pm EST via Zoom and we will meet weekly for an hour, for six weeks. At the end of the course you’ll be fully equipt to launch, with a plan, schedule, and knowledge on how to run a smooth podcast operation.

If you are interested in signing up – you can do so here.

Podcasting is for everyone, whether you’re a writer, business owner, content creator, author, photographer, or you want to do it as a hobby – still do it! As I said above, the possibilities are endless. Hope to see you in class!

With Love, Heidy

Are you interested in a little bit of a personal development newsletter? With a little bit of poetry? A little of opinion pieces? And some faith-based encouragement? Sign up for my Substack newsletter, “Into My Thoughts.”


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By Heidy De La Cruz

Daughter of God, Wife, Writer, Poet, Mother, and lover of life

3 replies on “Three Reasons Why You Should Start a Podcast”

Wow this is so well explained thanks for taking the time. I have often thought about this and I like how you explained the benefits of podcasting. A lot of great information here with helpful tips. Thanks for sharing!

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